Sr. Business Intellience Analyst
October 2021 - present
- Creating and maintaining analytical tables using SQL (Snowflake), Git/GitHub, and dbt.
- Creating a marketing analytics dashboard for the Paid Marketing Campaigns, including campaign spend, MQLs, and Closed Won Revenue.
- Researching and performing multiple touch attribution and regression based attribution analysis for the Paid Marketing Campaigns using SQL and Python.
- Assisting in SMS Revenue Forecasts and other adhoc analyses.
- Co-leading the Families Employee Resource Group.